More Than My Major

Sometimes a campaign tells a more complete story than a single photo can.

More Than My Major
Multimedia team
Mendoza College of Business

The Mendoza College of Business began this campaign in 2018. The idea was to showcase the depth of interests and experiences students have beyond their classroom lives.

The key to this campaign was the pre-visualization of the result. Photographers, designers, and the Mendoza marketing team decided before the photo sessions how the finished product would look as well as the end usage, which would include near-life-size banners. That informed how the studio photography sessions were done both creatively and technically. The results are bold and engaging.