Rethinking the University of Notre Dame’s main website meant focusing on our values.
- Web team
- University of Notre Dame
The next evolution of the University of Notre Dame’s flagship website needed to be more than a re-skin. It needed a renewed purpose: a platform for our values.
Our approach was simple: Take a step back and focus on telling the Notre Dame story. Content had to take center stage.
This meant the University of Notre Dame’s brand on the web needed a drastic overhaul. MarComm was tasked with creating a design that allowed for simple eye flow, a visual hierarchy that defined semantic structure and allowed enough room for sub-branding all while keeping the proximity with the University, and unified and consistent design language that allows the content to shine.
This project included comprehensive benchmarking of the top US news institutions to fully understand our competitive landscape, along with analysis of user experience, navigational patterns, and search queries to understand user behavior. Dated legacy content was purged and the communications focus narrowed and refined. Campus communicators contributed to updated content influenced by defined brand pillars, while developers streamlined performance to create one of the fastest websites in higher education. Designers reimagined Notre Dame’s digital brand, which evolved into a unified web style guide serving Notre Dame’s entire web network.