How Gold Is She?

Need a music video? We can help.

Multimedia team
Mendoza College of Business

The Mendoza College of Business wanted a special video to celebrate graduates at its commencement. Bringing our teams together for an hour brought us to an idea they had never considered.

Working with Mendoza students who had formed a band, we commissioned a song for the college’s commencement ceremony. The original song, “How Gold is She?” became the bed for a music video. Using a stop-motion technique, more than 6,000 photos were shot in our studio and then stitched together for the piece. The Mendoza team surveyed seniors to learn their favorite places and memories of campus. We incorporated photos of those locations and events along with MCOB seniors, professors, and staff members who came to our studio for a day of portrait shooting.